Makeup Tips

Makeup Tips appropriates three instructional videos depicting “natural” make-up to comment on the mandate of five-minute make-up. Although the original videos are divided by ethnicity, the make-up techniques all appear the same and the women look more alike than different. The actual application of make-up is removed—we only see the women’s faces change incrementally in melancholy moments of idleness. The women appear to be transformed against their own wishes; their faces betray their boredom and unhappiness, yet they passively endure the process.

makeup, race, women, feminism, feminist, appropriation, lack, void, re-edit

21348

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Makeup Tips

Makeup Tips appropriates three instructional videos depicting “natural” make-up to comment on the mandate of five-minute make-up. Although the original videos are divided by ethnicity, the make-up techniques all appear the same and the women look more alike than different. The actual application of make-up is removed—we only see the women’s faces change incrementally in melancholy moments of idleness. The women appear to be transformed against their own wishes; their faces betray their boredom and unhappiness, yet they passively endure the process.